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Blog

How much is a picture worth to you?

A thousand words? A few ideas? One solitary concept? What story does it tell? This is the basis for film. The story in front of the camera is just as important as the story behind the camera. Having worked on many productions, I can always remember what went on behind the camera. Those moments are embedded in my memory. I'm not sure why.

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Motion Capture Using Motion Eye Tracking

Why should MMI be your choice of a school to learn about Motion Capture? Here is one reason why. Recently the UW Madison approached our Game Art & Animation Staff to test their new motion eye tracking glasses. Of course we took on the project, because this is the kind of first-hand information we like to pass on to our students.

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Social Media and Video Engagement

For those that manage a social media account (or ten) there is always the challenge to create relevant content that engages your target audience. Few forms of content do this more reliably than short form video. The key to engaging video content for social media is relevance to your audience.

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Why Doesn’t Pro Tools Play Back My Selection?

I got a call yesterday from my friend Ken, a singer-songwriter and music producer I’ve known for many years.  He was pulling his hair out - it seems his Pro Tools system had gone temporarily insane. No matter where he placed the cursor in a track, Pro Tools would play back somewhere else. Ken is quite skilled as a recording engineer, and he’s been using Pro Tools for a number of years, so he thought it might be something related to pre-roll.

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How Graphic Design Speaks to Me

Why do I like Graphic Design? That’s actually a really good question and probably the best place for me to start with for some of my blogs. I think the major reason that I like it, is the same reason I like Game Design or art in general. It speaks to me and enables me to speak to other people. Design is the ability to communicate to people through an image whether it involves words or not doesn’t matter. It’s the ability to relate an idea or story to the viewer that draws me in every time.

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Digital product marketing, does it always work?

Well, just like last week here is another blog that involves a recording artist. This week we focus on their digital product marketing. Have you heard of the music streaming and download site Tidal? If so, I am guessing it has more to do with the publicity it has received due to Kanye West’s decision to release his new album exclusively through the service than anything else. That is right; Kanye West gave Tidal the exclusive on his new album.

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